Next level insight through accurate, unique, fast data.


Racing business fundamentals and performance differentiation are increasingly more complex and challenging, yet innovation for in–race strategy has historically been incremental. Over the past two decades, advances in quantitative data analysis and technology have introduced a step change in leading edge strategies in Major League Baseball (e.g. Billy Beane, GM of the Oakland Athletics) and the NBA (e.g. Daryl Morey, GM of the Houston Rockets). Race strategy tools are now increasingly common in Formula One racing; however, the uniquely complex nature of NASCAR race events has thus far prevented quantitative strategy tools from making significant inroads into raceday decision making.

  Access Pit Rho Race Analytics

Media Rights

Rightswise is an emerging focus area within Pit Rho Corporation for mathematical modeling of sports media rights with team experience in media rights development, rigorous stress test modeling, and software development.

Rightswise is creating a Bloomberg-like terminal that gives brands, leagues, and networks the next level of insight into the management, efficiency, and ROI of their marketing or media rights.


About Us

Pit Rho is a technology company focused on delivering the next level of insight to our partners through accurate, unique, and fast data. Our company's founders include MIT Ph.D.'s and entrepreneurs with deep experience in modeling, machine learning, and software development. Currently, Pit Rho is the only company:

  • Combining best–in–class capabilities in mathematical modeling, machine learning, and artificial intelligence with proven commercial software development skills
  • Collaborating closely with key team members with extensive NASCAR race engineering experience and media rights
  • Composed of entrepreneurs with a track record of venture–backed technology companies

Core Operations:

  • Gilman Callsen, Co-Founder: Founder of MC10 Inc, developing stretchable electronics for athletic performance monitoring in collaboration with Reebok & others; BA, Yale.
  • Alejandro Mesa, Engineering: Engineered and implemented data-centric solutions for Fortune 500; Senior software engineer at Pratt & Whitney.
  • Andrew Maness, Analyst: Founder of, the leading source for economic analysis in motorsports; Research at Federal Reserve Bank.
  • Bryan Pellegrino, Machine Learning Architecture: Founder of Buzzdraft, former World #1 Heads Up SNG Poker. Computer Science undergrad.


  • Erik Allen, Fellow: Founder of MIT baseball hedge fund, $500 to > $200k in 4mo; Quantitative modeler in roles spanning Fortune 50 to start-ups; MIT Ph.D.
  • Kyle Jensen, Fellow: Director of Entrepreneurial Programs at Yale SOM. Founder of patent research firm PriorSmart, acquired by Nasdaq:RPXC; Expert in data science & machine learning; MIT Ph.D.
  • Josh Browne, Director of Motorsports: 18 years in various engineering and management roles within NASCAR and other professional motorsports.
  • Kevin Schaff, Director of Media Rights: Founder & Chairman, T3 Media; Sports rights and licensing pioneer working with content leaders including the NCAA and Augusta National.

Advisory Team:

  • Joel Moxley: Pit Rho lead investor. Founder, Foro Energy; MIT Ph.D.
  • Daryl Morey: GM, Houston Rockets; Chair, MIT Sloan Sports Analytics Conference.
  • Carmichael Roberts: General Partner, North Bridge Venture Partners, $2.5B under management.